Why services are so important by Adelene Tue 30 Apr

Services are the main driver of employment in Australia, making up 80% jobs, including ours at BrightBlue C. Services are intangible; perishable; inseparable and variable, meaning they cannot be delivered exactly the same every time and they cannot be stored in your pocket. Naturally, there can be tangible elements to services, however once consumed the service experience has ended. We understand the importance of building long term, mutually beneficial relationships with clients, and are also aware that 80% of a company’s profits are from 20% of their customers. Hence, retaining clients is vital to the success of any company.

Moreover, given the intangibility of services, we need to show customers the value of utilising our services and the impact it will have on their business. For example, if we are designing a HTML campaign for your company, we will send you the statistics report outlining the success and reach of your campaign. With access to over 150 years of expertise, we have the ability to offer a high quality service and a range of services, from copywriting to website development and strategic planning. These services allow us to be a one-stop shop and give our clients access to a range of services, without having to source different people for a vast range of requirements. So if you require a brochure to be written, designed and printed, we can offer you all of these services, and much more, in line with your corporate identity.

At BrightBlue C, we use only the best computer and graphic design software to design for your needs. Call us today to see how we can make a difference to your business.

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