Why your business should embrace social media by Karmen Mon 09 Dec

Social media is one of the most important types of online marketing in 2013 and beyond. It has become one of the most successful and essential parts of any online marketing strategy due to its effectiveness of getting information out to customers quickly. Here are some points to why your business should embrace social media.


Your current and potential customers use social media
Around 4 out of 5 of all Australian adults use some form of social media, and that amount is sure to grow in the future. Having a presence on social media allows for your customers to promote your business for you. It is also becoming ever more so popular for the public to use social media directly to search for a business or product rather than use search engines.

Allows interaction with customers
By using social media, businesses can interact with customers directly, by asking questions, offering competitions, using surveys or asking for feedback. Customers are able to respond 24/7 and it allows you to communicate directly addressing comments.

Allows interaction with customers
By using social media, businesses can interact with customers directly, by asking questions, offering competitions, using surveys or asking for feedback. Customers are able to respond 24/7 and it allows you to communicate directly addressing comments.

Helps with SEO for your business
Social media ranks high amongst search engines like Google. Therefore if you have a well optimised social media profile on say Facebook or Twitter, customers will be able to get in contact with you much easier.

Generates more sales
Whenever using social media for your business, you are in turn creating more awareness about your brand and business. If done effectively, you will create conversation and more publicity. The more web traffic you get for your business, sales are sure to increase.

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