The Pitfalls of Designing for Print by Karmen Wed 11 Jan

Designing for print is not as easy as it seems and has its challenges. Effective printing results rely solely on the graphic design process and file preparation.
Many clients think jumping onto Microsoft Office suite can be used to knock together a design that can be used for a business card, flyer or poster etc. In reality there are many factors that need to be taken into account in order to produce a print ready design file.

Colour Preparation

Unfortunately computer monitors and screens do not accurately reflect the colour in which material will be printed out. To ensure that the printed end result is not a surprise to the designer and the client, Pantone books (http://au.pantone.com/pages/pantone/index.aspx) must be used to choose colours. These books can cost upwards from $300 and must be updated regularly as they can tend to fade.

Image Resolution
Using images with incorrect resolution in a print file will often cause disappointing results with the final print product looking pixilated and blurry. All files used must be converted to the correct resolution, and if supplied in low quality the appropriate file must be sourced. 

Sizing of Document and Content

Choosing the correct size of the finished product can be a challenge. Clients will often specify what size they would like their finished product. Fitting in all the content must be done with careful selection of image and font size. Again looking at these designs on screen, will not always show a true reflection of the type size.

Outputting Files

The final part in this design process is probably the most important. PDF export settings need to be correctly set in order to preserve the colours, image resolution and sizing for print. Colour profiles are often needed to be installed and these usually have to be obtained directly from the printer. Printer marks have to be turned on as well as the correct amount of bleed to be set to ensure a clean edge when finished by the printer.

Choosing The Right Printer
Once all the design files have been correctly outputted for print, they need to be sent off to a printer who will produce the best result for the project. There are several different forms of printing, and each one has their strengths and weaknesses. The main ones used at BrightBlue C are offset and digital. Offset printing uses ink and plates to create the prints, and due to this amount of preparation larger volume orders are usually required and turnaround time can be a few days. Benefits of offset printing is that colour matching is very effective and pricing on large volumes of printing is lower than digital. In comparison, digital prints are almost instant, and the turnaround time is very quick. Printing runs can be of small volume and cost effective, but colours may not be as accurate.

Stock Selection

Selecting the correct stocks to print on and finishing methods make a huge difference with how the prints look once complete. Choosing stocks can often be a time consuming task as many different factors need to be taken into consideration. Printers will usually have a library of paper and other material stocks to browse, and these are literally never-ending. The many different types of stocks can only be used in certain printers and come in many different finishes - gloss, matte, textured and recycled to name a few. The different types of finishes on the stocks will create different results for example a gloss finish will be shiny, matte finish will create a dull look and so on.

Hopefully you now have some insight into the design/print process. Designing for print, is not simply a matter of putting some text and images on a page and hoping for the best.

At BrightBlue C, our highly talented and creative designers use the most recent design software on sophisticated equipment. We have developed collaborative, professional and trusted relationships with a large number of Perth’s most respected printers, so that, as a client, you do not have to worry about the technicalities of the design and print processes.

BrightBlue C specialises in the design of advertising material, brochures, annual reports, corporate newsletters, calendars, stationery and signage.

For any of your print media requirements, contact us by email .(JavaScript must be enabled to view this email address) or telephone 08 9433 5511 for further information.

Advertising, Design, Marketing, Print Design,

Future Proofing Your Website by Matt Wed 09 Feb

When embarking upon new web projects with clients we always endevour to design and build their sites with future proofing in mind.

Essentially this means making sure everything we can do at the start of the project will last and be relevant as long as possible.

With the rapid pace in the development of technology across many different areas this is no easy feat and needs to be carefully considered.

Some of the main areas we focus on are:

Design

By keeping the design and layout of sites simple yet effective, we attempt to avoid the look of the site rapidly dating.

Avoiding trends and heavily stylised aesthetics is paramount in helping us achieve this.

A site that is heavily stylised may look great today, but how will that same design look 1 year down the track when the client still expects their site to engage visitors?

Web Standards

Web standards is basically “the trend of endorsing a set of standardized best practices for building web sites, and a philosophy of web design and development that includes those methods”.

When we develop the code of our sites we attempt to adhere to web standards wherever possible. This ensures that the technology used is available to as many visitors as possible and we can easily adapt it to keep up with any developments.

We are currently utilising the latest in technology, that adheres to web standards, with HTML 5 and CSS 3. We also use these new technologies in such a way that visitors on older computers or browsers will have the site degrade gracefully, and still have as much functionality as possible available to them.

Content Management Systems

For many of our clients with websites that require regular updates to content, we build their sites upon a robust and world renowned Content Management System.

This enables us to separate the content from the form. By doing this if the client turns to us 5 or 10 years down the track (with potentially thousands of pieces of content) and wants their site redesigned, we have the ability to simply redesign the core pages or style files and the content is automatically pulled into the new design. This can save a significant amount of money when compared to a total site rebuild.

Lasting Relationships

Due to the nature of our industry we always endeavour to build lasting relationships with our clients. By creating products that stand the test of time, we feel it benefits both our business and the client.

Design, Marketing, Web Design, Web Standards,

Why Your Logo Really IS Important… by Ra Tue 11 Jan

A logo is to a business as your face is to you.

It is how you are recognised. It reflects your personality, or in case of your business, your values and principles. It is also the most powerful marketing tool known.

Logo design establishes your identity.

It is very hard to establish yourself in the marketing world without a logo. In layman’s terms, a logo is like a mental shortcut to a product or company. Just how often do you recognize a car from its make, rather than the ever present logo on the bumper or in front?

The power of the logo lies in its visual nature. Studies have shown that people recognize and relate to images faster then text. In today’s world of multimedia, this rings more true then ever.

Having just any logo, however, is not enough to create a brand identity for you. A badly thought up logo can very easily destroy the image of your company. On the other hand, a carefully designed logo can reach the buying public and communicate to them the worth of your company or product. Therefore, everything depends on the design of your logo.

Your logo creates your image
In the corporate world, “Image” is everything. A marketing company may like their Logo to be bold, so as to reflect aggressiveness, which is often what a client wants in such companies. On the other hand, an Insurance company’s logo would in all probably reflect solidity and dependability, and use that to draw in customers.

However, the market is flooded with Logos, from the corner of a news paper to the moving scroll bar at the bottom of your television screen. It is absolutely necessary, therefore, for a logo to have a meaning, to present something specific and unique to the subconscious mind of the consumer, to set it apart from the rest of the competition.

Your logo solidifies consumer loyalty.
The work of a Logo goes on even after your Identity and Image has been established. Part of a logo’s effectiveness comes from repetition. As it is known in the business community, familiarity is
the key to growing your business. In corporate world, it’s called consumer loyalty or brand loyalty.

Once your logo has established consumer loyalty, your next step will be see it repeated as often as possible. Each time your company or any product or service of your company, is mentioned anywhere, your logo should accompany it. Soon, even a glimpse of a part of that logo will be sufficient for your client to relate to your company.


Your logo is your most powerful marketing tool
With careful marketing, a Logo can become the main reason for sale of a company’s product. For instance, the brand Nike has a tremendous loyalty. It has become a status symbol of sorts, cashing on the image “the best money can buy”. Nike’s marketing strategy has been to associate popular and successful sport persons with the brand, establishing the company as
makers of top quality professional sports gear.

Your logo establishes ownership
A logo is like a signature. It proves your legal ownership and is a legal safe guard against fakes and forgeries. Cheap forgeries of branded product are flooding the markets in the third world countries. For instance, you can get a cheap sneaker with a logo somewhat similar to Nike’s logo, which can boost the sale of that fake. However, is a company reproduces your logo to the
tee, you can sue the company is consumer court.

So invest the time in developing a GREAT logo…
and look after it – you (and your business) will reap the rewards!

Branding, Design, Logo,